Miss Selfridge is a successful British boutique brand with 250 stores worldwide and now delivering to over 100 countries including the US. Quirkiness and originality are key to the Miss Selfridge brand, which offers vintage inspired designs to feminine and stylish customers.
The unique positioning of Miss Selfridge derives from its 'fashion only' proposition.
Taking inspiration from vintage pieces gathered from all over the world by its team
of buyers, each design is crafted with special attention to details – ruffles, bows,
prints and luxe embellishment – for a styling that is both individual and sexy, but
always feminine.
The Miss Selfridge customer is outgoing and impulsive, romantic
and flirtatious. Loving newness and change, she comes to Miss Selfridge for inspirational
and on–trend looks for all aspects of her life – a scene–stealing dress for nights
out with friends, a smart blouse for work with a fashion twist, casual apparel that
combines personality with style, like playsuits, pretty dresses and authentic denim.
The brand also offers a petite range with items available in sizes 4–14 specifically
cut for women 5ft 3" and under.